Let Me Show You How to Finally Escape
The Low Return Website Trap
Overwhelm, Indecision, Lack of Clarity
And Weak Ideas…And Take Your Business
Into Website Success!
(In As Little As Seven Days)
…By Simply Teaching You
The Holy Trinity of Website Success!
Did You Know There Are THREE “Primary Keys”
To Website Success, And If You FAIL At
Any Of These You Could Be
Constantly Sabotaging Your Own Business
(And Not Even Know It)
This Is NOT Your Fault
But It IS Your Responsibility!
And whether you own the website or are paid to manage or build it,
you will benefit from learning the secrets to making it better!
You’ve simply been focusing on the WRONG information,
tactics and best practices to create a successful website…
in ANY niche…with ANY goal!
It’s because you have not succeeded at the TWO KEYS
I mentioned above and the THIRD KEY that ties
them all together.
But don’t take my word for it, ask yourself the following question:
Does It Feel Like You’ve Tried
Everything But Nothing Seems To
Work For You?
If you DO, then rest assured you are NOT alone.
I hear it all the time…
“I’ve tried so many things, but nothing ever works.”
“I have an idea of things that will make my website better, I just can’t seem to get them done.”
Which may suggest that the REAL PROBLEM is actually something else!
It could be because you are an untrained Project Manager.
Doctors are not taught marketing in school. Neither are office managers. Or sales managers.
Few people ever learn about the Holy Trinity of Website Success – the 3 Essentials of online success.
Think About The ‘Experience’ You Have
- Have you been told that you’re a great writer, but have a lack of experience writing marketing copy?
- Do you subscribe to the “Build it and they will come!“ mentality?
- When you think of keywords to attract visitors to your website, do you research your ideas or go with your ‘gut’?
- Have you ever tried using Facebook ads and stopped within a couple days or $100 in ad spend?
- Have you defined specific goals for your website and developed specific tactics and funnels to achieve your goals?
- Do you believe that setting up a WordPress site is similar to using Microsoft Word and anybody can do it?
Should all be pretty simple, right?
But it doesn’t have to be all that difficult, either.
Here’s The Truth – You Can’t Have a Successful Website
Without SOME Experience in Several KEY Areas!
Based on nearly 25 years of building and marketing websites for some very large and some very small businesses, I have noticed simple, common areas where website owners and managers FAIL to achieve much, if any, success.
Online sellers, local businesses and bloggers all struggle with achieving Website Success.
It’s not their fault. They do the best with what they have. They watch YouTube videos. They read blogs. They spend time on trial and error. (Sometimes they just walk away from their sites.)
NONE of their dedicated efforts allows them to do what they do best.
It keeps them from enjoying why they got into their business in the first place.
It forces them to spend time on things they have little interest or experience in, rather than working on their business or taking time off as a reward for all their hard work and effort.
The good news is that it’s pretty easy to BECOME an experienced and talented website owner or manager in a matter of days IF you know what to do.
Here’s How I Know – The Three Things
I’ve Learned That Are Critical To Website Success
My company has built, managed or marketed hundreds of websites since 1996. We’ve built sites for small businesses and Fortune 500 companies alike. Some sites supported local brick and mortar locations while some were global. Websites for solopreneurs, entrepreneurs and corporations.
A friend of mine from my days in radio, once made a very prolific statement. He said, “The internet is gonna be like radio was 70 years ago. It’s gonna change.” Boy was her right! And it continues.
For the past 20 years I’ve always told my clients that there are TWO Keys to Website Success.
#1: An offer that converts.
It stands to reason, right? If you’re not offering something somebody needs, at the time they need it, there will be no transaction. Many website owners and managers lack the copywriting skills to write an offer that converts. Copywriting is a skill and good copywriters are paid handsomely because they generate RESULTS.
But it’s not just copywriting, it’s CONTENT. More and more people want or prefer video content! As I said above, the Internet continues to evolve.
There are other formats for content too. There is a difference between blog content and sales page content. People are in different stages of the buying process.
It doesn’t take a seasoned copywriter to create offers that convert, but most people would benefit from learning the essentials.
#2: Getting qualified leads to those offers.
Once you have an offer that converts, you need to expose your offer(s) to qualified prospects. There are two primary ways of getting ‘traffic’ to your site and your offers: Organic (free) traffic or paid advertising. Both require an investment of time and/or money.
They key is to get an acceptable Return On Investment on your investment of time and money.
The Holy Trinity of Website Success
After years of telling people about the two keys above, I realized that there is a third Key to Website Success, and without it you cannot really have an offer that converts or traffic to that offer. You may improve your results, you may be more competitive, but you WILL NOT REACH YOUR POTENTIAL!
#3: Having a complete idea of who your prospective buyers are!
Madison Avenue has been creating buyer TARGET PERSONAS or CLIENT PROFILES for years. They can be quite long and detailed, but they are critical, especially when magazine or TV advertising is used to promote an brand, product of service.
For those of us with more modest resources, Target Personas are equally as important, whether we operate a gift shop or hotel, manufacture widgets, sell eye exams or insurance, are passionate bloggers or run a non-profit organization or sell Elvis bobble-head dolls online.
All the above! B2C or B2B.
We need to research and understand who our Target Personas are, what they want or need, how educated they are about the solution, where they hang out and more!
Without accurately defining your Target Personas, you…
- Will not know what (and when) they WANT/NEED your product or service.
- Will not be able to listen to their market for INSIGHTS.
- Will not be able to ENGAGE them so they are aware of you.
- Will not be able to ADVERTISE to them.
Understanding your Target Personas, having an offer that converts and driving the right traffic to that offer is ESSENTIAL to Website Success!
With My Website Success Essentials Course All You Need To Do is Make A Few Changes To How You Apply Your Existing Business Knowledge To Your Website…
…To Watch Your Business Finally Start Rolling Into Profit
You will PROFIT from your efforts.
You will REDUCE STRESS.
You will have MORE TIME to do the things you do best.
(Or take more time off to enjoy life)
What You Won’t Have To Do
You won’t have to learn anything new about your business niche. You’re an expert at that. You can use your existing business structure as it is with very few changes.
This is about applying what you already know about your business BUT is a very different way…
…a way that can be the difference between your success and failure.
You won’t have to worry about competition much because the majority of website owners and managers don’t know the ESSENTIALS to Website Success. They are untrained project managers.
What I will teach you are the foundational elements of an effective website. Once you’ve taken this course, you will also have a much better idea of dozens of other aspects of a successful website.
You will have a competitive edge!
My Brand-New Five Module Course That
Removes Overwhelm, Indecision & Lack Of Clarity
And Reveals The Shortest Path to Online Success